Executive Overview
Marketing performance · BigQuery
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Re-check reads table metadata from BigQuery.
Headline KPIs for the selected date range.
Ad Spend
€6,382
Conversion Value
€12,104
ROAS
1.9x
Leads
8
Meetings Booked
2
Cost / Lead
€798
Clicks
2,565
Impressions
65,587
CTR
3.9%
Top campaigns by spend
| Campaign | Spend | Clicks | Impr. | Conv. Value | Leads | ROAS |
|---|---|---|---|---|---|---|
| TD | Search | US + CA | Luxury Travel Italy | Exact | €2,464 | 129 | 1,244 | €0 | 3 | 0.0x |
| TBL | PMAX | Expansion | €1,262 | 1,226 | 33,925 | €0 | 0 | 0.0x |
| TD | Search | US + CA | Tier 1 + 2 | Broad | €786 | 189 | 3,826 | €4,497 | 0 | 5.7x |
| TD | Search | US + CA | Tier 1 | Custom Tour in Italy | €475 | 90 | 820 | €3,335 | 2 | 7.0x |
| TBL | PMAX | Expansion | V2 | €468 | 716 | 22,331 | €0 | 0 | 0.0x |
| TD | Search | US + CA | Tier 2 | Multi day Tour in Italy | €424 | 88 | 2,343 | €0 | 0 | 0.0x |
| TD | Search | US + CA | TOF - Tier 2 | Custom Italy Tour Planner | €372 | 79 | 985 | €4,272 | 0 | 11.5x |
| TD | Search | US + CA | Brand | €131 | 48 | 113 | €0 | 3 | 0.0x |
Conversion value is platform-reported (Google Ads) and reflects estimated deal value at lead time, not booked revenue.